“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”
GuestsÛª increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi might unknowingly deter customers from returning, according to a report from Hotel Internet Services.
Consumers are busy planning their next vacation, and, for many, the number of trips they take and the length of these trips is linked to the deals they find. Parago, an operator in the rebate and consumer incentives space, just published its findings on the leisure travel planning industry and the impact deals can make in the decision-making process. Hotel and airline marketers must roll out specific offers to generate the highest reward on their investment.
As we enter the busy travel season, hotels and motels will be competing for their share of the leisure travel market. One form of industry marketing, loyalty rewards programs, has been particularly popular among providers recently. But, are these programs delivering benefits that add to the bottom line? Research from Cornell University’s Center for Hospitality Research suggests these programs are yielding big returns, especially when they target a specific type of guest.
Just over half of travelers (52%) plan to stay at a vacation rental in 2014, up eight percent compared to those who stayed in a rental last year. The top three reasons travelers will choose a vacation rental over a hotel stay this year are: more living space (67%), lower rates than hotels (53%), and better amenities (50%), according to a recent TripAdvisor survey. Summer is the most popular season for vacation rentals as 65% plan stays between June and August.
New technologies have the potential to offer hotel guests a range of personalized new services and tools. Mobile websites are the most widely used technology for hotels; apps are another great tool and hotels are using them for a range of purposes. The combination of customer service and engagement makes mobile devices a potentially effective means for hotels to connect with their clients.
Now that the business travel market has perked up, hotels and resorts, especially those operating in destination, sense opportunity. The findings from the latest State of the Meeting industry survey, published by Destination Hotels and Resorts, suggest that industry operators can boost business by as much as 20% next year. But hotels will need to market to conference planners to win this business.
As the business travel market picks up in 2012, service operators in this industry need to review what they are offering and how to appeal to prospective clients. New research shows that business travelers are increasingly comprised of a wide range of demographic groups. As a result, hotels and airlines must broaden the scope of their marketing.
Now that consumers are traveling again, hotel, motels, and bed and breakfast inns are marketing hard for new business. At the same time, marketing tools that have become available to merchants offering accommodations have changed significantly. Operators say they’re adjusting their strategies to stay current with consumer interests.
As the busy travel season approaches, hotels are anxious to put heads in beds. With more consumers taking control of their own travel plans, hotel managers may decide that display advertising at online travel agent sites will not generate a sufficient yield. But research by Cornell’s School of Hotel Administration says otherwise.
Travelers rely on multiple information sources when planning where to stay on a business or leisure trip. As online resources and social media have grown more popular, operators want to know which sites are attracting travelers and why. The Cornell Center for Hospitality Research has studied this topic and published data that explains where travelers are looking for information and how behavior differs between genders.