Tag: IAB

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

How to Help Your Clients Target Niche Audiences with Podcast Ads

With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.

How to Sell Your Media Space to Direct Brands

There’s a new kid on the block. Specifically, more small businesses are choosing to target their audiences directly and exclusively through e-commerce.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.