When the IAB and PwC last reported on the state of digital advertising, they gave us detailed figures for the first half of 2018. At that point, advertisers had spent $49.5 billion getting their messages out to consumers.
The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.
With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.
There’s a new kid on the block. Specifically, more small businesses are choosing to target their audiences directly and exclusively through e-commerce.
More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.