Consumers definitely like the convenience of online shopping, but they’re not giving up on their favorite local stores. During these good economic times, consumers are spending plenty of money at specialty stores and at their local malls.
Tag: in-store shopping
Recent Harris Poll research drives home the point that online shopping has become ubiquitous across the U.S. Consumers are buying online in every category. While younger consumers have been quick to embrace digital shopping, especially with mobile devices, older consumers make purchases online at a higher rate for some product categories. Despite this euphoria, consumers say they still like the in-person shopping experience.