Tag: influencers

Online-Only Operators To Turn To Influencers and Amazon Advertising

Your online-only prospects and clients face a big challenge. How should they go about promoting themselves? Internet Retailer’s latest digital marketing survey reveals how pureplay digital businesses are advertising.

Brand Marketers to Reach Out to Bloggers, Influencers

To reach their targets, brand managers know they have to increase their presence where potential customers are spending time. Brand managers have shifted resources into digital channels over the past several years, especially to blogs. But does the amount they’re spending on blogs align with the importance consumers assign to this format?