Tag: insurance

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Investing in the Sales Process – Coaching and Metrics for Success

Sales team performance impacts the corporate bottom line. New data-driven sales enablement platforms assist sales leaders with onboarding, training & motivating salespeople. They give companies control of turnover, so they can deliberately focus on the most productive members, improving retention. Learn about them in this free white paper from BIA and SalesFuel.

Younger Consumers Nearly Twice as Likely to Switch Auto and Homeowner Carriers

According to a new survey of auto and homeowner policyholders, age is the most significant factor in carrier loyalty. Twenty percent of 18 to 34 year olds changed auto carriers in the prior 12 months, compared to only 10% of those 51 and older. Price remains the biggest single element the survey participants consider when purchasing personal lines insurance.

Banks and Credit Unions to Increase Insurance and Investment Product Marketing

Banks are still feeling the pain from new legislation that limits the amount of money they can charge customers for some services. In addition, some banks have withdrawn from the mortgage market. These changes in the industry have left operators looking for new product lines, especially in investments and insurance.

Insurers to Promote Personalized Service to Younger Consumers

Many young adults have a limited understanding of how to manage finances as they transition into independent living settings and the task of buying insurance falls into this category. While younger consumers acknowledge the importance of property, auto and liability coverage, they are looking for more information, often online. This trend provides a new opportunity for agent networks.

Young Adults, Men and High-Earners Most Likely to Use Social Media for Insurance

As in other industries, insurance companies are weighing the benefits of social media for promotion and customer interaction. A new survey from Mintel Comperemedia suggests insurers’ efforts would be best spent targeting young adults, men, and high-income earners, as these groups are the most likely to already use social media for insurance research and communication.

Young Adults, Men and High-Earners Most Likely to Use Social Media for Insurance

As in other industries, insurance companies are weighing the benefits of social media for promotion and customer interaction. A new survey from Mintel Comperemedia suggests insurers’ efforts would be best spent targeting young adults, men, and high-income earners, as these groups are the most likely to already use social media for insurance research and communication.

Insurance Companies Market Alternative Benefits Programs to SMBs

Small business owners have been hit especially hard by the recession. The combined effects of the credit crunch and the drop in business activity has made it difficult for SMBs to compete, especially for top talent. On top of that, many SMBs cannot afford to offer the kinds of employee benefits that their larger counterparts, companies with 500+ employees, do.

Property Insurance Companies Market to Recent Claimants

Few consumers enjoy the process of filing an insurance claim relating to home damage. But accidents do happen and consumer sentiment about an insurance company is closely linked to how they are treated during the claims process. J.D. Power and Associates recently surveyed consumers who filed a homeowner’s claim to determine satisfaction levels and the likelihood of renewing with the same company. The company’s findings provide insight for insurers who want to acquire new customers and retain the ones they currently have under contract.

Insurance Companies Expected to Move to Mobile Marketing

Like operators in many other industries, insurance companies are feeling economic pain. And they are looking for better ways to market and deliver their services. In large part, insurance companies across the globe are planning to move more operations online.

Insurance Companies to Boost Campaigns that Reach for Youth

Insurance companies appear to be taking a page from food marketers’ handbook. A recent report in Youth Markets Alert describes how insurance companies are expanding their efforts to reach the youngest consumers: kids and teens. One company, American Family Insurance, is sponsoring the “Clifford the Big Red Dog Be Big” campaign while State Farm has underwritten the Nickelodeon’s “Go Diego, Go Live! Tour.”

Insurance Product Marketing Due for Change

Local insurance agents often carry lines from several major insurance companies. As they sell to and then service clients with claims, these local agents generally say they are satisfied with the carriers’ response to policy pricing and claims handling. But according to a Deloitte and National Underwriter magazine survey, local insurance agents say there’s one big area where they feel ignored. Only 10% of these businesses say they are consulted often when it comes to marketing and branding.