Your online-only prospects and clients face a big challenge. How should they go about promoting themselves? Internet Retailer’s latest digital marketing survey reveals how pureplay digital businesses are advertising.
Tag: internet retailer
The 2017 holiday advertising season is history for your clients. Before we get too far away from that frenzy of activity, it’s a good idea to recap which advertising strategies worked and what didn’t.
Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.
One of the easiest ways to save an online sale is to send a reminder to a shopper who has abandoned a cart when there is still merchandise in the cart waiting to be checked out. Yet barely 10% of the Internet Retailer Top 500 online retailers give shoppers the chance to retrieve an abandoned shopping cart, according to a test by e-mail marketing company Listrak.