Tag: John Canfield

digital

Sell Smarter Award Highlights Digital Media

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award, where we honor excellence in media sales.

Account Executive Homes in on Purchase Intent en Route to Sale

In a game of chess, true skill lies in the ability to look several steps ahead. The same holds true for advertising. Research data for previous and current selling periods is of limited value, whereas the best deals are made using foreknowledge. This is something John Canfield, an account executive for the Olympian, took to heart when he called upon a struggling property management service company.