Tag: Kantar

Despite Strong Economy, Retailers Prepare for New Reality

Analysts are cautiously optimistic about 2019, but your retail clients aren’t taking any chances. They’re preparing for a new reality.

Are Your Clients Balancing Ad Integration with Customization?

Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.