Tag: kids

Pediatricians to Promote Treatment to Children Suffering from Anxiety

Nearly two in five (38%) parents say their child suffers from anxiety, according to a new survey commissioned by the American Osteopathic Association and conducted online by The Harris Poll.

82% of Parents Want Children to Swim by Age 5

In honor of National Water Safety Month, a national survey commissioned by Swimways Corp., a leading pool and outdoor recreational products manufacturer, revealed that more than 4 out of 5 parents understand that learning to swim by age 5 increases a child’s self-confidence. However, 88% of parents were unaware that learning to swim before age 5 can also aid in the development of mathematical skills. In addition, the survey found that only 14% of parents understand that swimming can help develop oral expression, and less than half of those surveyed understood that swimming can boost children’s social skills.

Sports Instruction Programs Help Kids Follow Path to Active Adulthood

Of Americans who received physical education (PE) in school, a vast majority are active as adults and more than one-third are active to at least a “healthy level,” according to the Physical Activity Council’s (PAC) recently released 2018 Participation Report.

Reading Aloud Linked to Reduced Parental Stress

“The value of reading to our kids — for them and us — is reinforced by the growing body of research on the topic. Just last week, a meta-analysis of 19 studies published in the journal Pediatrics found that reading aloud was significantly beneficial to children and their parents.”

Do Your Kids Hold the Answers to Customer Service?

It’s entertaining to see the world through your kids’ eyes at this time of year. Their perspective can also be valuable in teaching you how to deliver qualify customer service.

More Food Marketers To Reach Kids Through Mobile Instead of TV

Food marketers have what kids want: Junk food. But, over time, the problems of childhood obesity and parental concern have induced many food marketers to cut back on promoting junk food on TV during kids’ shows. Even the Disney channel has announced that it will not show ads for foods that don’t meet specific nutrition requirements when its channels and websites run child-focused programming.

More Cruise Lines to Market to Kids

As more families have signed up to enjoy the multigenerational vacation experience, cruise ship businesses are taking note. Cruise ship operators have begun to expand their family-friendly programs and facilities. And now they’re gearing up to promote their teen nightclubs and grade school adventure programs directly to their target markets.

Parents Have Become Lenient about Giving Money to Kids

Today’s parents have become more lenient when kids ask for extra money beyond an agreed allowance, according to the latest poll from Northwestern Mutual Foundation’s financial literacy site Themint.org. The poll results show that 63% of today’s kids 17 and younger are “always” given extra money when they asked for it, and 26% of children 17 and younger “sometimes” receive extra money when they ask. Overall, the most commonly selected reason why kids today ask for extra money is to buy tickets to a movie/concert/sporting event (40%), followed by food/drink (24%) or to buy a toy/game/phone (19%). These findings were especially evident in the 17 and younger group, where 58% of kids wanted extra money for tickets to a movie/concert/sporting event.

Kids Today are Wired, Represent New Opportunity for Marketers

Today’s kids are practically born wired. The internet accompanies kids wherever they go as the mobile universe continues to grow, including MP3 players, handheld video games, tablets, readers, laptops and more devices on the horizon. According to new research from eMarketer, the number of internet users in the U.S. ages 11 and under will climb from 20.2 million in 2011 to 25.7 million by 2015. “Kids represent a new generation of consumers who are more connected and reachable,” said Jared Jenks, eMarketer analyst and author of the new report “Demographic Profile—Children.” “But they grow more distracted—and hence unreachable—with every new connection. Breaking through the noise will mean speaking to them on their media and their terms.”

Marketing of Nutritional Kids’ Foods on the Horizon

Rates of childhood and adolescent obesity continue to soar in the U.S. Parents, medical professionals and policy wonks point to a host of causes when discussing the problem. In particular, the availability of nutrient poor food has come under increasing scrutiny. A new report from the U.S. Department of Agriculture (USDA) outlines the efforts that will be made going forward to improve the school lunch program. At the same time, watchdog groups are calling on food marketers to change the focus of TV ads that target children.

Produce Marketers Targeting Kids

Complaints about the way food and beverages are promoted to kids are so common these days, it’s almost surprising to come across a positive report on this topic. But earlier this week, the story about physicians giving ‘coupons’ to their patients, especially children, surfaced in the New York Times. Instead of writing prescriptions for medication, several Massachusetts-based physicians are giving coupons worth $1 to use at local farmers’ markets.

HDTVs, Laptops Increase In Popularity Among Kids

Besides high-definition televisions (HDTVs) and laptops, which are becoming more popular, usage of all other CE devices by kids ages 4-14 is stable or down from 2009, according to a new report from The NPD Group. Televisions (both standard and high definition) remain the most widely used consumer devices among kids with 74% of kids in this age group watching TV, while computers (both desktop and laptop) are second at 70%. Thanks in part to lower price points for HDTVs, when asked about their future purchase intent in the next 12 months, parents are just as likely to purchase HDTVs for their kids as they are to purchase cell phones or digital cameras, showing the increasing popularity of this CE device. In fact, 18% of parents surveyed stated they plan on purchasing an HDTV for their kid in the coming year, while only 17% plan on purchasing a cell phone or digital camera.

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