Are you making the most of your network? If you aren’t bringing in referrals often, then maybe you aren’t using your network to its full potential.
Tag: lead generation
Are you up-to-date with the latest research about sales? Knowing the facts about what fellow reps are doing can guide you to success (and help you avoid ineffective strategies).
Cold calling is a tried and true technique used by sales reps for years. While many in the industry say that cold calling is dead, others argue that’s simply not true.
Small B2B marketers are struggling to adjust their promotional strategies to match the lengthening sales cycle. In addition, these vendors realize they must reach out to prospects sooner. Business.com’s Small Business Pulse 2013 Lead Generation Insights research has found that over half of buyers are making purchase decisions before talking directly to sellers. This practice leads to lost opportunity for many marketers.
One desired outcome of marketing campaigns is the generation of quality leads but MarketingSherpa’s latest Lead Generation Benchmark Survey finds that the effectiveness of strategies used to generate these leads is dropping. To counter that problem, enterprises are turning to online tactics to improve the cost effectiveness of their lead generation process. But analysts caution that a marketer’s first step should be to determine which formats work best for their specific product or service.
Is the B2B market improving in 2010? A recently released survey by OneSource indicates there’s good news and cautious news. The good news is that nearly half (47%) of B2B sales professionals say there are more deals in the pipeline. The cautious part of this report indicates that almost 2/3’s (59%) of these professionals find that it’s taking longer to close deals.