The sale comes down to trust. Most importantly, the right kind of marketing can develop a buyer’s sense of trust and get a sales rep through the door for that all-important first meeting.
LinkedIn can be a great LEAD resource for sales reps; they just have to know how to USE IT efficiently. Episode 03 of the Sell Smarter Video Podcast provides tipadvice to help make finding leads a much less DAUNTING task and how to boost your response rates when you reach out to them.
Your face is likely the first thing a potential client will see and analyze as soon as you walk through the door. Are you taking advantage of one of the most valuable tools in your sales arsenal?
LinkedIn can be a treasure trove of leads for sales reps; they just have to know how to use it efficiently. With over a billion users, the social network can be used for so much more than just casual networking.
In your rush to hire, don’t forget that you need to consider a candidate’s soft skills. At the LinkedIn Talent Blog, Guy Berger discusses how important soft skills have become.