Tag: linkedin

Over 50% of B2B Buyers Want to Do Business With a Strong Brand

The sale comes down to trust. Most importantly, the right kind of marketing can develop a buyer’s sense of trust and get a sales rep through the door for that all-important first meeting.

Sell Smarter 03: Smarter LinkedIn Lead Generation

LinkedIn can be a great LEAD resource for sales reps; they just have to know how to USE IT efficiently. Episode 03 of the Sell Smarter Video Podcast provides tipadvice to help make finding leads a much less DAUNTING task and how to boost your response rates when you reach out to them.

Boost LinkedIn Response Rates With These 2 Tips

If you use LinkedIn for lead generation, are you happy with your response rate? If not, a couple simple tweaks to your strategy can have a big impact.

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.

Sell it with a Smile

Your face is likely the first thing a potential client will see and analyze as soon as you walk through the door. Are you taking advantage of one of the most valuable tools in your sales arsenal?

How to Use LinkedIn to Load Your Pipeline

LinkedIn can be a treasure trove of leads for sales reps; they just have to know how to use it efficiently. With over a billion users, the social network can be used for so much more than just casual networking.

Are You Looking for Soft Skills When You Hire?

In your rush to hire, don’t forget that you need to consider a candidate’s soft skills. At the LinkedIn Talent Blog, Guy Berger discusses how important soft skills have become.

Social Media to Become More Important for Fast-Growing SMBs

As the speed of commerce increases, small and medium-sized (SMBs) know they need to stay top of mind with prospects and customers. The need to generate awareness is even more urgent for marketers who are in hyper-growth mode. LinkedIn has released a new study showing that its social network is a valued marketing tool for SMBs.

LinkedIn to Promote Its New Ad Tools

Late last month, LinkedIn, a social site for business professionals, filed its S-1. In doing so, the company pulled back the curtain on the wizardly operations that generate revenue in the social media industry. While LinkedIn appeals to a very different customer base than closely-held social media giant Facebook, observers with an interest in the future of marketing can obtain great insights by studying the new S-1.