You shouldn’t need loyalty programs to get repeat customers. Loyalty is something you must earn, writes Adrian Swinscoe in a CustomerThink article. Swinscoe says there are three keys to loyalty.
Are you asking the right questions to gain the most valuable feedback from your existing clients? Sure, you could send them a survey full of questions in the hopes of getting as much information out of your clients as possible. But you know most are going to take one look at that and decide it’s not worth their time. What if you could get the information you need with just two questions?
Everyone focuses on making customers feel happy and appreciated. But do you make your clients feel empowered? Empowered clients are comfortable clients, and comfort leads to loyalty.
Employees love a winning boss, right? Maybe. But, they also get tired of hearing about how successful the boss is.
What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
Great customer service doesn’t only benefit your clients. It can have so many beneficial effects for you and your company as well.
You’d rather buy just about anything from a friend rather than a stranger, right? Here are a few tips for how to achieve that kind of trusting business relationship with your clients.
Many consumers don’t do their research when it comes to credit cards, according to U.S. News & World Report, the global authority in rankings and consumer advice. In its most recent survey of credit card holders, U.S. News found that nearly half of respondents didn’t research their card before signing up. Further, more than 50% of those surveyed don’t regularly shop around for better cards.
New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.
The “Polygamous Store Loyalties: An Empirical Investigation” study used tracking data from a vendor utilizing a swipe card akin to a loyalty card. The researchers parsed more than $1 million worth of shopping transactions over 53 weeks involving 248 types of products sold at 14 retail chain stores in a large metropolitan market, Supermarket News reports.