Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.
Tag: luxury consumers
In a new survey among affluent luxury consumers, some 78% of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers’ point of view, social networking sites seem the logical place to close sales. However, expecting to generate sales with a Facebook page is a misunderstanding of how affluents actually use social media, according to Pam Danziger, president of Unity Marketing and author of the new trend report on the luxury market. “Social media is most valuable to luxury marketers as a way to listen to their customers, not about finding another channel through which to sell to them,” as most affluent consumers use social media “as one more tool to gather information to make purchase decisions.”