Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.
Tag: luxury goods
When it comes to fashion, flashy logos have been out of vogue for a while. But a number of premium retailers say logos are back. Coach Brand President & CEO Josh Schulman told investors on the company’s second-quarter conference call that the company is seeing “a global movement in luxury brands toward a higher penetration of logo product.”
It used to be so easy. Luxury brands could purchase full page ads in glossy upscale magazines or roll out a TV ad campaign to reach their target market. These marketers have been slow to move to digital but their strategy is changing quickly now that their audience is online.