“The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty.”
Pucker up! When it comes to cosmetics, QVC, home to more than 300 beauty brands, knows a thing or two about what women want. In celebration of National Lipstick Day on July 29, the multi-platform retailer surveyed over 500 female customers to learn more about their lipstick habits and preferences.
Young shoppers are the driving force behind a boom in the cosmetics industry, the New York Times reports. Always camera ready, they are buying and using almost 25 percent more cosmetics than they did just two years ago and significantly more than baby boomers, according to the research firm NPD. And millennials who identify themselves as “makeup enthusiasts,” NPD found, are using six products each day.
Sales for prestige makeup in U.S. department stores continue on a positive trend. In the first eight months of 2010, Face and Nails were standout segments, outperforming the total makeup category. Face, the largest segment with 49% dollar share of makeup, grew 3% in dollar volume, versus last year. Concealer (+6%), Foundation (+3%), and Blush (+2%) helped lead the way for Face category growth. The Nail segment, the smallest makeup segment, with only one percent dollar share, grew a double-digit 31% year-to-date (Jan thru Aug.) 2010, compared to the same time last year. “The growth areas in prestige makeup reflect the changing preferences with women,” said Karen Grant, vice president and global industry analyst, The NPD Group. For many women, color categories like lip color allow them to “experiment and indulge without breaking the bank.”