Tag: marketing

50% of B2B Operators to Increase Content Marketing Next Year

When you want to achieve a goal, it’s a good idea to have a strategy in place. Findings from the 2019 B2B Content Marketing Study show that most businesses are using some type of content marketing and their goal is to get better at it.

Your Clients’ Mobile Ads Should Be Short and Sweet

Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.

IPSOS: Over 60% of Consumers Want Less Gender Stereotyping in Advertising

The practice of using impossibly thin models to show off the latest styles is not ringing true with most consumers who see ads. And, in this increasingly multicultural world, marketers who fail to reflect population changes could find themselves falling out of favor with shoppers.

Here’s Why Your Clients’ Landing Page Needs A Refresh

Have you talked to your clients about their website landing page? For many businesses, that page serves as an introduction.

Why Your Clients Should Consider Circadian Rhythms When Ad Buying

Consumers want access to all products and services all the time. While shoppers certainly appreciate 24×7 access to products, it turns out they exhibit specific buying tendencies based on time of day and time of year.

41% of Millennials To Increase Holiday Spending This Year

OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.

How Your Clients Can Drive More Store Traffic With Radio

The new “Does Radio Drive Store Traffic” study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.

Limited Time Opportunity with Spec Ads Helps AE Boost Furniture Store’s Sales

When a company has been around for more than 60 years, it’s obviously doing something right. Such is the case for a Sunbury, PA-based furniture store, that carries three major lines of furniture, as well as the Sealy line of mattresses. Being the veteran store in the area, their name is well established, but new competitors have been popping up for some time. In this case, there are more than eight other stores in the immediate area.

How TV Media Sales Reps Can Keep Momentum into 2019

With economic indicators continuing to point to a strong finish for this year and into 2019, you’ll want to know which accounts plan to spend the most on advertising. BIA Advisory Services has done some of the legwork for you.

Deloitte: Holiday Retail Sales to Climb at Least 5.0%

This year’s holiday-related retail spending forecasts are starting to appear. Deloitte’s first crack at the numbers has come in at between a 5.0% and 5.6% increase over last year’s final results.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

Are Your Clients Using These Marketing Formats to Reach the C-Suite Buyer?

If your clients are selling to C-level executives, they’ll need to advertise in the right media formats. And, while they’re at it, they’ll need to cover more than price, product, place and promotion to make a sale.

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