Tag: marketing

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

Could Your Clients Benefits from an SEO Site Audit?

Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.

25% Of Online Marketers Are Spending Up To 50% More On Search

Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.

Voice Technology in Mobile Search

An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Top Tips to Improve Clients’ Email Marketing Strategies

Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas.com.

Kathy Crosett November 10, 2017 Media + Marketing Tags: ,

Are Your Clients’ Digital Ads Doing Enough to Break Stereotypes?

Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.

Do Your Clients Know These New Blog Marketing Trends?

Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.

SMI: Ad Market Growth Rate Is 2.3% Year-To-Date

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry,  unveiled updated advertising revenue figures for Q3 and September 2017. In Q3 2017, the total advertising market was up nominally at +0.6%.

This Demographic Made up 85% of Radio Consumption in Q1 2017

Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?

How Do Your Clients’ Email Results Stack Up Against These Statistics?

Consumers are feeling overwhelmed by the tidal wave of email directed at them. Walls are going up to protect both personal and businesses email inboxes. Is there anything you can help your clients do to ensure that more of their email messages are delivered?

1 2