Tag: marketing

Home Health Care Agencies Seek Advertising Help

As the U.S. population ages, consumers are looking for alternatives to nursing homes and retirement centers. Hiring a home health care service allows consumers to age-in-place.

MAGNA: Digital Advertising in U.S. to Reach $106BN in 2018

MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.

AdMall’s AudienceSCAN Profile Turns a “No” into a “Yes”

Sometimes it (literally) pays not to give up. For Eric Grover, an Account Manager for the Milwaukee Journal Sentinel, that meant going back time and again to the same local wine and spirits store in the hopes of changing their mind. The owners, “a couple of old-school guys,” had never run a digital campaign before and were reluctant to buy into Grover’s pitches.

Dentsu Aegis: 2018 Ad Market Revised Up

Dentsu Aegis predicts the global ad market will likely end the year with a 3.7% increase over last year. The growth will bring total ad spending to $613.5 billion.

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

Local Advertisers Want Help with Search and Social Media Marketing

The new Street Fight State of Hyper Local report is based on feedback from execs who sell tech and digital services to small businesses. Here’s where they say the market is headed.

AdMall Minute Leads to Timely Sales Pitch

Timing is everything. Sarah May, a marketing strategist for Smart.Market, recently experienced this firsthand. Earlier this year, while reading an “AdMall Minute” email, May took note of a consumer trend story about working with limousine companies during prom season.

Top Hacks for Creating Compelling Content

Are your clients have trouble drawing traffic to their sites? The problem may not be with what their content says. It’s how they’re writing content that can leave targeted audiences feeling blah.

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing, and sales teams find new effective ways redefine target audiences and better predict future purchase behavior.

Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.

Why Your Clients Should Spend More on OOH Ads

Out-of-home ad formats continue to perform for marketers. But, could those transit signs and billboards be doing even more for your clients’ bottom lines?

Account Exec Closes $81,600 Campaign with AdMall Sales Tools

Tisha Vigliaturo, an account executive for Viamedia-Kansas City, was not only new to using AdMall, she was also completely new to media sales. So it was a bold move when, having only been on the job a couple months, she decided to approach a local Kansas City attorney about just that.

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