Are your clients struggling with their social media presence? You can help them improve by studying the data RivalIQ published in its 2018 Social Media Industry Benchmark Report.
Are you doing enough to help your clients build trust through their marketing messages? As your mom probably advised: you never have a second chance to make a good first impression.
A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.
Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they’re buying media space to snag voter attention.
Change can be a good thing, but too much change all at once can spell ruin for a business. This was the situation Cota Walls found herself facing when she began courting a local furniture store. The regional digital sales specialist for BH Media Group saw the telltale signs of a company in trouble. Namely, a complete overhaul, including an ownership change, along with operating under a new banner. In fact, since it first opened, the company had undergone three name changes and two physical store locations.
With fewer businesses willing to pay to have attorneys on retainer, law firms are looking for better ways to market their services and increase their client base.
Businesses are scratching their heads about marketing mix. Should they use more digital? More mobile? And how often should they adjust their budgets?
We’ve all been there: accessing the internet to figure out whether that rash is from a tick bite or poison ivy. Consumers’ increasing use of online resources to access medical information is an opportunity for your clients.
Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.
Marketers want to use more cross-channel advertising, but they’re running into problems. A new report outlines the challenges faced by cross-media buying marketers, along with their audience-based targeting, and proposes a few solutions.