When you want to achieve a goal, it’s a good idea to have a strategy in place. Findings from the 2019 B2B Content Marketing Study show that most businesses are using some type of content marketing and their goal is to get better at it.
Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.
The practice of using impossibly thin models to show off the latest styles is not ringing true with most consumers who see ads. And, in this increasingly multicultural world, marketers who fail to reflect population changes could find themselves falling out of favor with shoppers.
Have you talked to your clients about their website landing page? For many businesses, that page serves as an introduction.
Consumers want access to all products and services all the time. While shoppers certainly appreciate 24×7 access to products, it turns out they exhibit specific buying tendencies based on time of day and time of year.
OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.
The new “Does Radio Drive Store Traffic” study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.
When a company has been around for more than 60 years, it’s obviously doing something right. Such is the case for a Sunbury, PA-based furniture store, that carries three major lines of furniture, as well as the Sealy line of mattresses. Being the veteran store in the area, their name is well established, but new competitors have been popping up for some time. In this case, there are more than eight other stores in the immediate area.
With economic indicators continuing to point to a strong finish for this year and into 2019, you’ll want to know which accounts plan to spend the most on advertising. BIA Advisory Services has done some of the legwork for you.
This year’s holiday-related retail spending forecasts are starting to appear. Deloitte’s first crack at the numbers has come in at between a 5.0% and 5.6% increase over last year’s final results.
If your clients are selling to C-level executives, they’ll need to advertise in the right media formats. And, while they’re at it, they’ll need to cover more than price, product, place and promotion to make a sale.