Tag: marketing

List Management: The Email Strategy Your Clients Ignore

Could your clients be getting more out of their email marketing campaigns? Yes. Especially if they manage the churn rate that plagues most email subscriber lists.

Over 20% of U.S. Adults Listen to Podcasts

Your clients can reach podcasts listeners with their message. But, first, they should check out key details about this audience.

Out-of-Home Ad Market Poised to Grow

Which media format is practically guaranteed to catch consumers’ attention as they slog between work and the office? Out-of-home.

How Your Clients Should Target Principled Shoppers

Price, product quality, and convenience can all sway purchase decisions. Brand values also play a big role in influencing the purchase decisions of principled shoppers.

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.

Pivotal Research: Ad Market to Grow 4% New Year

This week, Brian Wieser, Pivotal Research, revised his earlier projections for 2018 ad spending. The market looks stronger than it did earlier this year.

robb

Media Consultant Creates Wellness Plan for New Day Spa

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

How To Help Clients Target Profitable Prospects

If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.

Which Medium is Driving 85% of Millennials to Make Purchases?

Did you know that 76% of adults over the age of 18 have made a purchase because of a video they watched?

56% of B2B Operators to Increase Marketing Spend in 2019

B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.

How to Help Your Clients Take Back Marketing

Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.

1 2 3 16