Tag: Media Influence

Ad-ology Insights Podcast: Eye Care & Vision Correction

The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts, industry trends, consumer insights and exclusive data from Ad-ology Research.

New Study: Women More Likely to Choose Pharmacy by Location, Convenience

Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases

According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.