Tag: Media Usage

Boom Format Fueling New Radio Station Growth

For all of the media hype about music streaming services, consumers are still tuning into traditional radio. Nielsen is out with its summary of what was hot in 2014 and what we should watch for this year. Can you guess which radio style is leading the way in growth?

Best of 2014: 35% of Network Radio Listeners are Age 55+

Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week.  The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data. Marketers should know that  35% of network radio audience

40% of NPR Listeners Support Embedded Underwriting

Marketers who want to connect with a hard-to-reach audience – affluent and highly educated – should consider embedded underwriting on National Public Radio (NPR). Some local stations worry that embedding underwriting, the practice of sponsoring smaller stories in a news segment, will irritate listeners, but research finds that is not the case.

Mobile Magazine Content Access Up 90%

The Magazine Media 360° Brand Audience Report, released by MPA – The Association of Magazine Media – shows a 90% jump in mobile access this fall. In addition, print/digital edition demand increased 2.1%.

Marketers Reaching Out to Spanish-Language Magazine Readers

Pew Research indicates that 37 million U.S. consumers speak Spanish. Many of these consumers aren’t comfortable reading in another language, especially English. They’re turning to Spanish-language publications in a big way and that trend is driving advertisers to spend more in this media format.

Magazine Readers Hungry for Celebrity Gossip

The traditional magazine industry has been struggling as more readers shift their content consumption to digital formats. The good news is consumers are still interested in magazine content. A new Media Life survey shows that both media planners and buyers believe that celebrity magazine titles are poised to do well now and in the future.

TV Viewers Ready for a New Set of Reality Stars

Reality TV shows continue to be popular with viewers and producers. Advertisers spend heavily on these shows, knowing that viewers tune in regularly to see what their favorite TV families are up to. The future looks steady for this format, though a recent USA Today report noted that media companies may need to recycle their reality TV stars a little more quickly in order to keep audiences intrigued.

35% of Network Radio Listeners are Age 55+

Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week. The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data.

Farmers/Ranchers Using Social Media

There’s no getting around the fact that farming and ranching is a hands-on profession. Consumers who make a living this way may not spend as much time in front of a computer as stock traders or financial analysts. However, a survey conducted by Truffle Media networks shows that farmers and ranchers do use social media.

The Demographics of Mattress Buyers

Your retail bedding clients need all the help they can get to increase store traffic this year. Advertising that targets specific demographic segments of the mattress market is one way to further personalize the mattress buying process and generate consumer interest.

26% of Small Business Advertisers Plan Increased Ad Spending in 2009

Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), newspapers (51%), and direct mail (51%).

Camera Buyer Survey: 25-34 Year Olds Most Influenced by Blogs, Social Media

Over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.

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