Do consumers respond to specific kinds of paid ads on social media sites? What are the biggest turn-offs in social media advertising strategies?
If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.
Is 2019 going to be the breakout year for OTT advertising? It’s possible.
Account Executive Danielle Bernard, of the Hickory Daily Record, understands the importance of standing out, especially when many similar businesses compete on the same playing field. Such was the case for a local family-owned funeral home that just couldn’t seem to break away from the pack.
Are your retail clients getting enough out of the ad money they spend with Google? If you’re selling digital marketing services, you should be asking that question.
In this age of heavy online shopping, do paper coupons still matter? Analysts at Valassis, in their 2K19 Valassis Coupon Intelligence Report, say that consumers of all ages are using printed and online coupons and circulars in a big way.
When a small business goes through a dry spell, it oftentimes just takes the right person to come along and dust off the cobwebs. Meet Michelle Rutledge. The Journal Star representative likely had cleaning on the brain when she approached a local HVAC dealer that was stuck in a rut.
Is there a trust gap between your clients and their prospects? As more millennials move into positions of authority, they’re doing their homework.
Are your clients using influencer marketing? If not, you might want to educate them on this topic.