Tag: media

Traditional Ad Market Doing Better than Expected

It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That’s what happened this week.

TV Ads Driving Web Traffic and Revenue for DTC Brands

More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today’s crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.

Over 80% of Big Businesses Lack Local Market Expertise

Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.

Digital Sales Specialist Makes His Case and Wins a $35,000 Sale

Growing a business is only sustainable when there’s substance to back it up. Bigger isn’t always better. Digital sales specialist Michael Kupniewski, of the Erie Times-News, was well aware of this when he reached out to a local real estate attorney.

OOH Advertising Sector To Experience Strong Gains in 2020

The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.

Do Your Clients’ Social Media Posts Have Authenticity?

Are your clients’ social media postings in sync with what their competitors are doing? Should they try to post when other businesses do?

Political Campaigns Could Drive $10 Billion in Ad Spending in 2020

Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.

Magazines Are Shifting to Content that Resonates with Readers

Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.

Your Clients Should Be Planning Their Holiday Email Campaigns Now

That holiday time of the year: You may not be ready to go there, but your clients should be.

Traditional Media Companies Scoring More Digital Revenue

It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.

Small Direct-to-Consumer Businesses Need Digital Marketing Help

If you’re working with smaller direct-to-consumer brands, you know the challenges they face. It’s not easy to be noticed in a noisy marketplace.

40% of Restaurant Diners Expect Weekly Deals

The economy may be roaring along, but consumers are still in a recession mindset.

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