Could your clients be getting more out of their email marketing campaigns? Yes. Especially if they manage the churn rate that plagues most email subscriber lists.
Your clients can reach podcasts listeners with their message. But, first, they should check out key details about this audience.
Which media format is practically guaranteed to catch consumers’ attention as they slog between work and the office? Out-of-home.
In the world of media sales, one learns to have thick skin. That’s because for every sale made, there are twice as many lost. But such is the nature of the business. If all the pieces don’t fall into place, a solid pitch can often be DOA.
Price, product quality, and convenience can all sway purchase decisions. Brand values also play a big role in influencing the purchase decisions of principled shoppers.
Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.
Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.
The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.
If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.
In a game of chess, true skill lies in the ability to look several steps ahead. The same holds true for advertising. Research data for previous and current selling periods is of limited value, whereas the best deals are made using foreknowledge. This is something John Canfield, an account executive for the Olympian, took to heart when he called upon a struggling property management service company.
B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.