It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That’s what happened this week.
More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today’s crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.
Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.
Growing a business is only sustainable when there’s substance to back it up. Bigger isn’t always better. Digital sales specialist Michael Kupniewski, of the Erie Times-News, was well aware of this when he reached out to a local real estate attorney.
The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.
Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.
That holiday time of the year: You may not be ready to go there, but your clients should be.
It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.
If you’re working with smaller direct-to-consumer brands, you know the challenges they face. It’s not easy to be noticed in a noisy marketplace.
The economy may be roaring along, but consumers are still in a recession mindset.