Tag: media

Help Your Clients Build Trust And Sales With The Right Digital Presence

Are you doing enough to help your clients build trust through their marketing messages? As your mom probably advised: you never have a second chance to make a good first impression.

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.

Cable TV to Score Bigger Piece of Political Ad Spending

Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.

How to Help Your Clients Target Niche Audiences with Podcast Ads

With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.

Multi-Screen Political Ads Spur 76% of Voters to Take Action

Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they’re buying media space to snag voter attention.

Sales Rep Uses AdMall to Help Struggling Furniture Store to Rebrand

Change can be a good thing, but too much change all at once can spell ruin for a business. This was the situation Cota Walls found herself facing when she began courting a local furniture store. The regional digital sales specialist for BH Media Group saw the telltale signs of a company in trouble. Namely, a complete overhaul, including an ownership change, along with operating under a new banner. In fact, since it first opened, the company had undergone three name changes and two physical store locations.

Law Firms Poised to Boost Digital Marketing

With fewer businesses willing to pay to have attorneys on retainer, law firms are looking for better ways to market their services and increase their client base.

Only 48% of B2C Businesses Use Marketing Mix Models

Businesses are scratching their heads about marketing mix. Should they use more digital? More mobile? And how often should they adjust their budgets?

Online Health Care Ads Drive Consumer Action

We’ve all been there: accessing the internet to figure out whether that rash is from a tick bite or poison ivy. Consumers’ increasing use of online resources to access medical information is an opportunity for your clients.

Here’s How Female Voter Segments React to Your Clients’ Ads

Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?

Retailers to Account for 22% of Digital Ad Spending This Year

Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.

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