Tag: media

Social Media Ads in Main Feeds Attract Interest from 70% of Users

Do consumers respond to specific kinds of paid ads on social media sites? What are the biggest turn-offs in social media advertising strategies?

NRF: 54% of Retailers to Open Traditional Stores This Year

If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.

72% of OTT Users Claim Ad Recall

Is 2019 going to be the breakout year for OTT advertising? It’s possible.

Account Executive Leverages AdMall Intelligence to Help Client Stand Out

Account Executive Danielle Bernard, of the Hickory Daily Record, understands the importance of standing out, especially when many similar businesses compete on the same playing field. Such was the case for a local family-owned funeral home that just couldn’t seem to break away from the pack.

Here’s What Your Clients Need to Know about Google Search

Are your retail clients getting enough out of the ad money they spend with Google? If you’re selling digital marketing services, you should be asking that question.

MAGNA: U.S. Ad Market to Grow to $217B in 2019

After turning in a robust performance in 2018, the ad market will experience a slower growth rate in 2019. In their most recent forecast, MAGNA analysts predict that advertising spend will increase 4.1% (including cyclical events.)

Millennial Parents are the New Super Coupon Users

In this age of heavy online shopping, do paper coupons still matter? Analysts at Valassis, in their 2K19 Valassis Coupon Intelligence Report, say that consumers of all ages are using printed and online coupons and circulars in a big way.

AdMall Intelligence Helps Local Business Score Hot New Leads

When a small business goes through a dry spell, it oftentimes just takes the right person to come along and dust off the cobwebs. Meet Michelle Rutledge. The Journal Star representative likely had cleaning on the brain when she approached a local HVAC dealer that was stuck in a rut.

Borrell: Local Digital Ad Market to Jump 9%

Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, electricians and HVAC contractors tell researchers that they’re happy with the state of business this year. The booming economy means that 60% of these businesses will not be spending more on advertising in 2019.

56% of B2B Buyers Study Reviews Before Making Purchase Decisions

Is there a trust gap between your clients and their prospects? As more millennials move into positions of authority, they’re doing their homework.

43% of PR Pros to Boost Influencer Marketing Budgets This Year

Are your clients using influencer marketing? If not, you might want to educate them on this topic.

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