Tag: media

Westwood One Study: Podcast Ads Shine in Driving Call-to-Action Metrics

If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms – think attorneys, accountants – or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

83% of Email Marketers to Spend More in 2019

Email marketing continues to be a key tool for businesses that want to reach out to new and existing clients. But, with so many businesses deploying frequent email campaigns, consumer CTRs continue to fall.

Rep closes $40,000 deal using AdMall’s Audience Targeting Data

Closing a sale is challenging enough. But reselling to a former client who hasn’t bought in more than two years? Now, that requires something extra. But for Sales Executive Pamela LaPierre, of WSBT-TV in Mishawaka, Indiana, the payoff was worth the added effort. The 25-year veteran of media sales had not only her experience to rely on, but she also had been using AdMall for half that time. And so, she was more than prepared when it came time to meet with a local home maintenance business.

Despite Strong Economy, Retailers Prepare for New Reality

Analysts are cautiously optimistic about 2019, but your retail clients aren’t taking any chances. They’re preparing for a new reality.

Why Your Clients Should be Advertising at the Cinema

A night out at the cinema is a way for consumers to socialize and experience something new on the big screen. This activity also poses a big opportunity for your clients to make an impression on movie goers.

Social Media Images Drive 33% of Millennials to Click

Are your clients getting all they can from their social media marketing? The goal for most marketers is to use social media marketing to drive traffic and revenue.

Are Your Clients’ Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

latham

AdMall’s Local Account Intelligence Wins TV Campaign

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.

Political Candidates Are Planning 2020 Election Ad Buys – Are You Ready?

It feels like the ballots have barely been counted since the November 2018 election ended.

DTC Brands Purchasing More TV Ads

DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.

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