If you’re retired or getting ready to be, odds are you’re unsure how you’re going to get vision insurance. That’s according to a recent survey commissioned by VSP Vision Care. A combined total of 332 retirees and pre-retirees participated in the survey.
“As the nation’s health system continues to move from fee-for-service to a value-based model, community pharmacy will continue to move steadily from just a dispenser of prescriptions to more of a retail health care model, with a growing focus on pharmacy service and a growing reliance on the front-end of the store to drive profitability.”
More medical devices are expected to come to market in 2013. The enterprises behind these devices will be increasing their ad campaigns as a result. Industry experts also believe that recently approved weight loss drugs will be heavily marketed to patients suffering from obesity and diabetes and to their physicians. But changes in the way consumers interact with medical professionals will prompt enterprises to shift their media mix.