Tag: men’s grooming products

Best of 2014: Marketers to Promote Men’s Grooming Products with Traditional and Digital Media Mix

Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men

Marketers to Promote Men’s Grooming Products with Traditional and Digital Media Mix

Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men have free rein to decide which brand they will purchase which means marketers should be targeting this audience.