Tag: Millennials

Social Media Images Drive 33% of Millennials to Click

Are your clients getting all they can from their social media marketing? The goal for most marketers is to use social media marketing to drive traffic and revenue.

This Generation Loves M-Commerce More Than Gen Z

Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!

21% of Americans to Buy Diamond Jewelry by Valentine’s Day

A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

Search Trumps Social – Here’s the Proof

One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.

41% of Millennials To Increase Holiday Spending This Year

OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Managers: It’s Time To March To Your Own Coaching Cadence

Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.

Top Tips from The Charisma Coach

You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.

Have You Established These Boundaries for Work-Life Balance?

A Robert Half Management Resources survey points to some of the current problems employers face when they focus on work-life balance. Here’s what to watch out for.

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Digital Audit Rings Up $190,000 Sale From Grocery Store

This month’s Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.

Unsure Whether to Call or Email a Prospect? Ask Yourself These 3 Questions

Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?

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