Are your clients getting all they can from their social media marketing? The goal for most marketers is to use social media marketing to drive traffic and revenue.
Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!
A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.
One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.
OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.
Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.
Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.
You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.
A Robert Half Management Resources survey points to some of the current problems employers face when they focus on work-life balance. Here’s what to watch out for.
This month’s Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.
Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?