Tag: Millennials

41% of Millennials To Increase Holiday Spending This Year

OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Managers: It’s Time To March To Your Own Coaching Cadence

Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.

Top Tips from The Charisma Coach

You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.

Have You Established These Boundaries for Work-Life Balance?

A Robert Half Management Resources survey points to some of the current problems employers face when they focus on work-life balance. Here’s what to watch out for.

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Digital Audit Rings Up $190,000 Sale From Grocery Store

This month’s Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.

Unsure Whether to Call or Email a Prospect? Ask Yourself These 3 Questions

Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?

Subpar Digital Services Cause 31% of Consumers to Switch Banks

Banks’ huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they’re used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.

Over 70% of Home and Auto Owners Don’t Have a Plan to Handle Surprise Maintenance Costs

Budgeting for monthly expenses like groceries and utility bills is a no-brainer, but according to a new study conducted by Liberty Mutual Insurance, Americans aren’t budgeting for essential home or car maintenance. The research found that the majority (80%) of homeowners and (74%) of auto owners don’t have a plan or budget in place and tend to procrastinate or deal with home and car maintenance issues as they arise. In fact, almost half of Americans (48%) have less than $1,000 saved for home maintenance issues or repairs and one in three have no money saved. When it comes to auto maintenance, the majority of Americans (60%) are saving less than $500 and more than one-fourth aren’t setting aside any money at all.

Millennials are Increasingly Open to Buying Beer in New Retail Environments

“The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting.”

Online Dating Sites Can Sell Online Profile/Bio Writing Services

Plenty of Fish (POF), a dating app for conversations, today released Conversation Nation 2018. The study, which surveyed 2,000 U.S. singles over 18 years of age, revealed conversation as the benchmark for chemistry and compatibility. Seventy-four percent of singles say conversation is the #1 indicator of chemistry, even over physical attraction.

Organic/Real Foods Marketers Succeed with Authentic Stories, Local Roots

“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”

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