To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?
Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.
The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.
Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!
If your clients are like most businesses these days, they fear category disruption. Who can blame them?
Are you unsure of how to divide your client’s mobile marketing spend in the coming year? This may help.
Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.
As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.
Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on “Mobile First” technologies. The survey was conducted to research the growing shift from “Mobile Friendly” to “Mobile First.” Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.
Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.