Tag: mobile

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Which Mobile Devices Deserve Your Clients’ Ad Dollars?

Are you unsure of how to divide your client’s mobile marketing spend in the coming year? This may help.

Mobile Advertisers to Increase Mobile Gaming App Ad Usage

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

75% of Consumers Believe Mobile Offerings are Extremely Important

Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on “Mobile First” technologies. The survey was conducted to research the growing shift from “Mobile Friendly” to “Mobile First.” Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.

Your Clients’ Mobile Ads Should Be Short and Sweet

Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

Safety Is The Number One Reason For 76% Of Parents Who Buy Kids Phones

Ting, a top rated postpaid MVNO service and a division of Tucows Inc., revealed the results of its Ting Digital Family Lifestyle Survey, giving insight into parents’ thoughts, concerns, habits and rules around their kids’ mobile phone use. The survey covers topics that are important to those navigating parenting in the mobile digital age, including phone safety, content consumption on phones, rules around phone use, and the cost of keeping the family mobile. 1,565 parents with children under the age of 18 who have cell phones responded to the survey.

CMO Survey: Digital Marketing to Grow to 54% of Budget in 5 Years

Businesses anticipate increasing their marketing budgets by 7.5% in the coming year. This news comes from the August 2018 CMO Survey sponsored by Duke’s Fuqua School of Management, Deloitte and the American Marketing Association.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Sharing Economy Services To Increase Business by Targeting Young Mobile Travel Planners

While Americans are growing more familiar with sharing economy services, the intention to use these services is declining in favor of more traditional services. According to the fourth annual Allianz Travel Insurance Sharing Economy Index released by Allianz Global Assistance, 53% of Americans declared they are either “not very likely” or “not at all likely” to use sharing economy services during their 2018 summer travels.

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