Tag: mobile

CMO Survey: Marketers Spend on Paid Search, Mobile to Achieve ROI

To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.

This Generation Loves M-Commerce More Than Gen Z

Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Which Mobile Devices Deserve Your Clients’ Ad Dollars?

Are you unsure of how to divide your client’s mobile marketing spend in the coming year? This may help.

Mobile Advertisers to Increase Mobile Gaming App Ad Usage

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

75% of Consumers Believe Mobile Offerings are Extremely Important

Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on “Mobile First” technologies. The survey was conducted to research the growing shift from “Mobile Friendly” to “Mobile First.” Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.

Your Clients’ Mobile Ads Should Be Short and Sweet

Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

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