Tag: mobile devices

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.

Luxury Shoppers More Likely to Trust Sales Associates with Mobile Devices

Retailers who are wanting to lure luxury shoppers should arm their sales associates with mobile devices, according to new research. High-end shoppers are savvy, particular and use mobile devices to do their homework before making a purchase. The majority of luxury customers are more willing to interact with a sales associate equipped with a mobile device, as there is a lack of trust between luxury customers and sales associates over product knowledge.

Mobile Device Ownership Driving Interest in Home Automation

Mobile devices and their ability to connect wirelessly have helped drive interest and awareness of home automation products and services. Among smartphone and tablet owners, 62% of consumers say they are “extremely or somewhat interested” in purchasing home automation products. More affordable options are also attracting a new market of younger, middle-class consumers, some of whom rent their primary residence.

Kids’ Usage of Mobile Devices Growing Significantly

Nearly 80% of parents with children ages 2 – 14 report that they or their children own some type of mobile device (such as a traditional cell phone, smartphone, or tablet) up from 63% last year in 2012, according to a new study from The NPD Group. Findings from this latest report show there has been little impact on traditional toys, however. Consumers are more likely to pay for children’s movie apps, educational games apps, and books/reading apps.

Mobile Devices Offer Effective Means for Connecting with Travelers

New technologies have the potential to offer hotel guests a range of personalized new services and tools. Mobile websites are the most widely used technology for hotels; apps are another great tool and hotels are using them for a range of purposes. The combination of customer service and engagement makes mobile devices a potentially effective means for hotels to connect with their clients.

Coupons on Mobile Devices Increase Likelihood of In-Store Purchases

The vast majority of consumers have moved beyond making simple phone calls and sending text messages via their mobile device to having it become their personal research tool. In fact, according to a new survey from RetailMeNot.com and The Omnibus Company, almost 8 in 10 respondents reported using their mobile devices to do some sort of research online in the most recent month.

Americans’ Growing Attachment to Mobile Devices Represents Opportunity for Companies

Many Americans admit to spending almost every waking minute with their mobile devices. When asked the primary reason for using their mobile devices, 64% of survey respondents said “to keep myself from being bored.” As our attachments to mobile devices continues to grow, companies “must respond with new ways to empower people to use their favorite devices across their personal and professional lives.”

More Than a Quarter of Mobile Users Will Use Device to Help Keep New Year’s Resolutions on Track

More than 1 in 4 Mobile Users (26.6%) plan to use their device to help keep their New Year’s resolutions on track, according to a recent analysis from Prosper Mobile Insights. More women (29.4%) than men (23.6%) say they plan to use a smartphone or tablet to help them follow through with all types of resolutions, from being on time, improving their health and becoming more budget-conscious.

Hispanics Shifting Towards Viewing News on Mobile Devices

Hispanics are increasingly likely to view their news on a mobile device. In fact, turning to a tablet or a smartphone has exploded 74% from 15.3% in 2010 to 26.6% in 2012. This translates into an estimated increase of 3.9 million additional Hispanics viewing their news on a mobile device. Marketers should coordinate messaging across all channels and the first step in doing this is to understand how consumers are engaging with media.

More Consumers Becoming Totally Mobile Dependent

More consumers are becoming totally mobile dependent, whether at home or on the go. Half of Mobile Users (51.1%) say they now check their email using only a mobile device, according to a recent survey conducted by Prosper Mobile Insights. “With consumers opting for mobile devices instead of computers for many online activities, marketers need to hone in on their targets in the traditional as well as the mobile ad space,” said Pam Goodfellow, Consumer Insights Director at BIGinsight.

Marketers to Consider Screen Size when Targeting Mobile Device Users

Consumers are now carrying around smartphones, tablets and laptops. Marketers may be wondering about the best way to optimize their ads on mobile devices to reach their target audiences. New research shows that consumers are turning to these devices for different purposes and as a result, marketers may need to adjust their ad strategy.

Mobile Travel Planners Represent New Opportunity for Marketers

Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding an airplane to how they experience destinations. According to new research by eMarketer, an estimated 25 million U.S. mobile users will research travel information on their mobile devices before making a trip in 2011, and nearly 12 million will use the mobile channel to book their plans. The emerging mobile trend represents new opportunities for marketers to connect with consumers before, during and after their trips. “An integrated, comprehensive approach will serve brands best,” said Noah Elkin, eMarketer principal analyst and author of the new report. “The more flexibly brands can offer to help their customers manage their travel…the more effective they will be.”

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