Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.
Tag: mobile games
Earlier this month I blogged about the 1 billion mobile application downloads that iPhone and iTouch users have made. That earlier report noted that most consumers have downloaded between 1 and 5 applications. Many of these consumers are downloading games -some are free but consumers purchase these applications as well. Competition is definitely heating up when it comes to selling mobile games so getting good market intelligence is key. For that, check out the survey just released by Information Solutions Group which contains great data about the demographics and motivations of mobile gamers.