Tag: mobile phone

Convenience is the Most Important Aspect of a Banking App to over Half of Users

With the use of banking and other financial apps on the rise, Credit One Bank conducted a survey this past July to learn more about the usage of its mobile app. Over 1,400 card members responded to a variety of app-related questions, including what they like most about the bank’s app. The convenience it provides was the top response (selected by 57% of respondents) outranking the fact that it’s a free download, which came in a distant second, by a factor of over 3.5.

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.