Tag: mobile shoppers

Prepare 27% of Buyers for Holiday Rush

Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn’t your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?

M-Commerce Growing 3Xs Rate of E-Commerce

Mobile commerce is growing at nearly 3 times the rate of overall e-commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customers‰Ûª paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase

41% of Mobile Shoppers Prefer Retailer’s Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

41% of Mobile Shoppers Prefer Retailer‰Ûªs Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

One-Third of Shoppers Regularly Showroom

More than half of adult smartphone users (58%) and 1/3 of all U.S. adult shoppers regularly “showroom,” or check for better prices on in-store items using their mobile devices. Shoppers showroom across a variety of retail categories including apparel, appliance, automotive, building supplies and tools, electronics and technology, entertainment, housewares and office supplies. According to a new study, a price difference of just $5 can sway shoppers from in-store to Amazon purchasing.