As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
Tag: mobile video
Did you know that 76% of adults over the age of 18 have made a purchase because of a video they watched?
More than half of all digital video consumption occurred on smartphones in 2017, and, per NPD Group, streaming video took up a whopping 83% of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points in the social media feeds of their customers and prospects, Adweek reports.
Last month I blogged about how video media oversupply is expected to drive down the value of the traditional TV ad market. I also hinted at how consumer consumption of three screens – TV, Internet and mobile is growing – but at some point will reach a limit. Nielsen’s Anywhere Anytime Media Measurement initiative for the second quarter of 2009 shows that consumers are still increasing screen time and one way they’re managing all of these inputs is through simultaneous usage.