Joy Altimare is the Chief Engagement and Brand Officer at EHE, an industry-leader in company health and wellness for over 100 years. With over 16 years of experience in the marketing field, she has become an expert advisor to organizations looking to tackle growth, innovation, and technology challenges. In episode 14, Joy shares her insight on how managers can: better deal with stress and balance work, home and health.
According to SheSpeaks Inc.’s recent survey, the No. 1 meal-time challenge faced by women is boredom. “Yes, boredom,” Aliza Freud wrote. “Not cost or lack of time. Those are lower on the list. Women are bored and their families are bored with their meals.
Moms search on YouTube for how-to videos more than the average viewer. In fact, 81% of YouTube-watching moms watch how-to videos, compared with 75% for the average viewer. YouTube research found that 83% of moms search for parenting questions online. Of those, three in five prefer online video to answer these questions.
Families this year are ready to splurge on jewelry, flowers, gift cards, brunch, and apparel for dear old mom. According to NRFÛªs 2015 MotherÛªs Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $172.63 on mom this year
The path to the wallet of today’s new mom may be through her smartphone. BabyCenter reports that smartphones use by moms has risen dramatically. As moms consult their phones during shopping trips, they compare prices, look for coupons and seek the best deals on favorite products in nearby stores.
Nearly three of four (73%) moms consider themselves to be the “sole decision-maker” in the vehicle shopping process, according to a new study by Cars.com. As a growing number of consumers turn to online resources for information and transparency when making major purchases, women with children have emerged as a highly engaged group of shoppers. The study found that 71% of moms agree that shopping online for a new or used vehicle makes the process much easier, but more than half (68%) still prefer to conduct negotiations in person.
Tech-savvy moms continue to steer consumer shopping trends and adjust household spending behaviors, keeping retailers on their toes. More than half of moms use retailer apps (compared to a third of the general population), and 81% of moms reported use their smartphones to help manage their day.
Many resolutions lose their appeal after the first few weeks of any new year. But, marketers can bet there is one consumer group that will stick to resolutions. Moms are taking their concerns about healthy eating and efficient shopping and cooking to a whole new level in 2013.
According to recent research from Mintel, being a mom changes the way women shop, as an increased emphasis is put on the safety, value and nutrition of everyday purchases. Fifty-six percent of moms who only have children younger than six want things to last longer/be more durable, while 51% say they question how safe things are for their children to eat, use and wear. Additionally, 46% of moms with younger kids say a low price has become more important.
According to two recent studies, women spend less time with media outlets such as TV and magazines – but more time online – after becoming a mom. For online shopping specifically, digital won out, with more than a third of mom internet users spending more time on ecommerce than before. U.S. e-commerce spending for retailers during the November-December holiday shopping period totaled $37.2 billion, a new record, according to comScore.