As we enter the busy travel season, hotels and motels will be competing for their share of the leisure travel market. One form of industry marketing, loyalty rewards programs, has been particularly popular among providers recently. But, are these programs delivering benefits that add to the bottom line? Research from Cornell University’s Center for Hospitality Research suggests these programs are yielding big returns, especially when they target a specific type of guest.
Now that the business travel market has perked up, hotels and resorts, especially those operating in destination, sense opportunity. The findings from the latest State of the Meeting industry survey, published by Destination Hotels and Resorts, suggest that industry operators can boost business by as much as 20% next year. But hotels will need to market to conference planners to win this business.