The recession may be over but that doesn’t mean ad agencies are finding it much easier to sign on new clients or maintain their existing roster. To improve their competitive position, agencies are taking a hard look at their expertise in marketing themselves. They’ve determined that 3 tools outrank all of the others when it comes to building new business.
We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”
How much do you really know about networking?
There are many things to remember when networking: A big smile and eye contact, your elevator (or escalator!) speech, breath mints…the list goes on.