Tag: new parents

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

New Parents Rely on Smartphones, Search to Find Products, Services

Consumers who are welcoming a new baby into their homes are embarking on an emotional and financial journey. For most new parents, this is a time of research and discovery as they determine which products and services they’ll need to purchase to fulfill their dreams of a happy family. Google has researched this topic and discovered exactly what new parents are asking about and how they’re obtaining their information.