Tag: new truck buyers

New Car/Truck Shoppers Seek Alternative to Rising Financing Costs

The 21.3% of consumers who plan to freshen up their driveway with a new car this year may experience sticker shock if they’re heading to the dealership for the first time in a few years, according to the car-shopping experts at Edmunds. Thanks to a combination of rising interest rates, longer loan terms and higher average transaction prices, Edmunds experts say, on average, a buyer could pay $6,500 more to purchase a new vehicle than they did five years ago.

Car Buyers Want ‘Amazon-Like Experience’

Andy MacLeay, director of digital marketing for Cox Automotive software unit Dealer.com, says that, “from the consumer side, it’s about old-school trust, which used to be pretty much an oxymoron when it came to the dealership experience.”

Automakers and Dealers to Promote Trouble-free Ownership Experience

Automakers are busily adding new features to their latest vehicle models. And, this year, more consumers are in the market for a new vehicle, so some of the added features may be important from a competitive standpoint. To understand which features to promote in their ad campaigns, automakers and dealers might want to check out the newly released survey from NADA.