“Restaurant digital orders have grown at an average annual rate of 23% since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70% of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report.”
Tag: online food ordering
“For a variety of reasons (streaming media, working from home, the need to find comfort and shelter from the maddening crowd, or practicing Hygge, the Danish art of coziness) U.S. consumers are staying home. Staying home also means eating more meals at home and an increasing number of those meals are purchased from restaurants and food service outlets. In the year ending September 2018 dining at a restaurant represented 37% of all visits and remained flat compared to last year and restaurant meals consumed in-home accounted for 32% of all traffic and increased visits by 2%, reports The NPD Group.”
The lunch “hour” may be a concept of the past, new research from staffing firm OfficeTeam suggests. More than half of workers (56%) said their typical lunch break lasts 30 minutes or less.
Fast-casual chains lead the restaurant industry when it comes to offering online ordering tools, according to a new study by Cornell University. Nearly half, or 48.5%, of the fast-casual chains surveyed by Cornell researchers offered online ordering, compared with 23% of chains across all segments, according to the study on online, mobile and text ordering
Fast-casual chains lead the restaurant industry when it comes to offering online ordering tools, according to a new study by Cornell University. Nearly half of the fast-casual chains surveyed by Cornell researchers offered online ordering, compared with 23% of chains across all segments. Quick-service restaurants had the second-highest rate of adoption of online ordering technology, at 22%, the report found, followed by casual-dining operators, 18%, and midscale full-service chains, 8.9%. Online ordering offers sales opportunities for restaurant chains. “Over 40% of U.S. adults have ordered food online, and restaurants using electronic ordering report increases in both average check and order frequency,” said the authors of the report.