“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”
Tag: online grocery retailing
Businesses continue to design new ways to change consumer habits when it comes to grocery shopping. There’s been no shortage of effort devoted to increasing online grocery sales but this segment only accounts for between 1-2% of the industry total. A recent column in Internet Retailer covers the salient aspects of e-commerce and grocery stores and the results of the analysis should be encouraging to ad agencies looking for new business opportunities.