Tag: online media

Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery

Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year. Online media influenced 40% of recent restaurant visitors, with restaurant Web sites having the most influence. Traditional media proved more effective than social media for these consumers. Twenty-seven percent were influenced by newspaper, and 25.4% said the same for direct mail.

New Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal

Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions. “The growing influence of online media has created the opportunity for price-sensitive consumers to shop beyond their own backyard,” said C. Lee Smith, president and CEO of Ad-ology Research. “Dealerships must promote themselves consistently because they have more competition than might be readily apparent,” Smith said.

E-Retailers to up Social Marketing Effort

It makes sense that e-retailers are using social marketing strategies to capture online traffic. But how widespread is their use of social marketing and can e-retailers measure the success of their efforts? The 2009 State of Retailing Online report, conducted by Forrester Research for Shop.org, shows how these marketers currently use and how they plan to use social media.