Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year. Online media influenced 40% of recent restaurant visitors, with restaurant Web sites having the most influence. Traditional media proved more effective than social media for these consumers. Twenty-seven percent were influenced by newspaper, and 25.4% said the same for direct mail.
Tag: online media
It makes sense that e-retailers are using social marketing strategies to capture online traffic. But how widespread is their use of social marketing and can e-retailers measure the success of their efforts? The 2009 State of Retailing Online report, conducted by Forrester Research for Shop.org, shows how these marketers currently use and how they plan to use social media.