Your online-only prospects and clients face a big challenge. How should they go about promoting themselves? Internet Retailer’s latest digital marketing survey reveals how pureplay digital businesses are advertising.
When online-only businesses first started operating, it wasn’t clear how these marketers would need to promote themselves. Could they survive by using only digital promotions, or would they need to turn to traditional media to build their core audience? In a recent Wall Street Journal article, Suzanne Vranica highlights Kantar Media data which shows that while these businesses promote themselves online, TV media companies are scoring some big revenue from online advertisers.