Tag: online shopping

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing, and sales teams find new effective ways redefine target audiences and better predict future purchase behavior.

The Progress of Online Shopping and Search

Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.

41% of Mobile Shoppers Prefer Retailer’s Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

41% of Mobile Shoppers Prefer Retailer‰Ûªs Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

More Shoppers Inclined to Purchase From Physical Stores

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to a new survey by Accenture. Forty percent of respondents think retailers should improve the in-store shopping experience. Retailers have an opportunity to increase in-store sales but only if they make the experience worthwhile for consumers.

Younger, Mobile Consumers Open to Impulse Purchases

The purchase path. Marketers spend a lot of time studying the steps consumers make on their way to buying a product or service. The new speed of commerce has changed the traditional purchase path, and Vicki Draper, at AOL Consumer Analytics and Research encourages marketers not to ignore the disruptions that have occurred recently. AOL covered this topic in its Buying at Speed: How Technology Empowers the Always-On Shopper study.

Online Retailers Optimize Site Speed as Holiday Shopping Traffic Rises

This year’s holiday sales may rise from 2% to 4% over last year. Marketers who sell online can expect larger increases, with jumps of up to 15%. However, marketers who don’t take the time to optimize their websites, especially for the devices consumers are using to make purchases, stand the chance of losing business.

Consumers Want Omnichannel Convenience, Positive Shipping Experience

Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences. A new study from UPS and comScore reveals that overall customer satisfaction with e-commerce is high at 83%. Ease of checkout (81%) and variety of brands and products offered (80%) are among the specific areas of e-commerce with which consumers are most satisfied.

More BTS Shoppers Going Online/Using Smartphones This Year

More than ever, shoppers surveyed are going online and turning to their smartphones to make the most of their back-to-school budgets. Among top shopping destinations, 36% of consumers plan to shop online this year, moving the Internet to the No. 3 destination behind discount and office supply/technology stores, a significant jump from the No. 8 position in 2012. Competitive pricing remains the top mobile incentive.

Nearly Half of Millennials Spend 1+ Hours a Day on Retail Sites

Digital shopping has become an ingrained behavior for most millennials, as they have grown up embracing the deep discounts and convenience offered by online shopping. According to a recent survey, 40% of males and 33% of females in the younger age group report that ideally they would buy everything online. Online retail stores and comparison shopping sites will continue to be critical stops in their path to purchase.

Consumers to Do More Back-to-School Shopping Online This Year

In general, consumers intend to start their back-to-school shopping later but spend more this year, especially online. This will bring an expected 3% dollar increase to online back-to-school sales vs. the prior year with price and convenience being the main motivators, according to recent research from The NPD Group. The study shows parents expect to buy students what they want and value to be less of a key factor in their back-to-school shopping decisions.

Tablet Users More Likely to Buy Online Than Smartphone Users

Consumers use tablets similar to the way they use a PC—to compare products and buy, a new study says. They use smartphones for quick actions like checking a price or finding a store. According to the new study from Adobe Systems, online shoppers are three times more likely to make a purchase on a tablet compared with a smartphone.

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