Tag: online shopping

The Average Asian-American Spends $1,151 Each Year Shopping Online

“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”

The Back to School Shopping Season is Off to an Early Start

According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.

Increased Cybersecurity Can Make Potential eCommerce Avoiders Feel Safer

A new report by Capgemini’s Digital Transformation Institute has revealed that cybersecurity is a new source of competitive advantage for retailers. It calls for more organizations to align cybersecurity policies with customer expectations to take advantage of this opportunity. The report, “Cybersecurity: The New Source of Competitive Advantage for Retailers” demonstrates that consumers are increasingly aware of security breaches in retail and are willing to spend more with retailers who demonstrate robust cybersecurity capabilities.

Shoppers Say Online Shipping Should Be Free

When consumers shop – in stores or online – they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free.

The Progress of Online Shopping and Search

Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.

41% of Mobile Shoppers Prefer Retailer’s Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

41% of Mobile Shoppers Prefer Retailer‰Ûªs Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

More Shoppers Inclined to Purchase From Physical Stores

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to a new survey by Accenture. Forty percent of respondents think retailers should improve the in-store shopping experience. Retailers have an opportunity to increase in-store sales but only if they make the experience worthwhile for consumers.

Younger, Mobile Consumers Open to Impulse Purchases

The purchase path. Marketers spend a lot of time studying the steps consumers make on their way to buying a product or service. The new speed of commerce has changed the traditional purchase path, and Vicki Draper, at AOL Consumer Analytics and Research encourages marketers not to ignore the disruptions that have occurred recently. AOL covered this topic in its Buying at Speed: How Technology Empowers the Always-On Shopper study.

Online Retailers Optimize Site Speed as Holiday Shopping Traffic Rises

This year’s holiday sales may rise from 2% to 4% over last year. Marketers who sell online can expect larger increases, with jumps of up to 15%. However, marketers who don’t take the time to optimize their websites, especially for the devices consumers are using to make purchases, stand the chance of losing business.

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