Tag: online video ads

Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail

It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

Move Over, Pre-Roll Video Ads; It’s Time for Branded Video

Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

Consumers Clicking on Larger Video Ads

Consumers interest in digital video is driving rapid growth in this entertainment platform. Original scripted dramas are showing on pure-play channels and YouTube has just announced its first Music Awards Show to be headlined by Lady Gaga. Advertisers are realizing that an increasing part of the consumer’s media day is spent on online video and they’re bumping up the numbers of ads being served. eMarketer recently compiled statistics on video ad viewing which marketers can use to guide their decision-making process on how to invest in this format.

Online Video Ads to Become More Important to Consumers and Marketers

Analysts expect a drop every year from December to January with respect to ad activity, especially for the number of online video ads served. This year was no exception. But, since then, the number of online video ads viewed has jumped sharply, indicating the importance of this format for marketers.