On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
Tag: online video advertising
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Consumers often grumble about the number of ads on a typical TV show. And many have purchased DVR technology to allow them to watch shows without the ads. Other consumers are watching TV shows online. They are likely to encounter advertising in this format as well, though significantly less than what they see on TV. And attitudes on this topic vary according to age.