Tag: paid social

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Marketers to Use More Paid Social Media

Social media has been touted as a way to level the playing field between small and large marketers. After all, the only cost associated with the format is the staff time needed to generate content and monitor comments from consumers. New research shows that marketers could be missing out on social media’s effectiveness if they don’t pay for ads.