In honor of National Water Safety Month, a national survey commissioned by Swimways Corp., a leading pool and outdoor recreational products manufacturer, revealed that more than 4 out of 5 parents understand that learning to swim by age 5 increases a child’s self-confidence. However, 88% of parents were unaware that learning to swim before age 5 can also aid in the development of mathematical skills. In addition, the survey found that only 14% of parents understand that swimming can help develop oral expression, and less than half of those surveyed understood that swimming can boost children’s social skills.
In honor of May’s National Osteoporosis Awareness Month, The Dairy Alliance (formerly the Southeast United Dairy Industry Association) surveyed more than 1,000 parents in the Southeast to learn about their family’s milk, yogurt and cheese consumption habits to understand the most pervasive myths about dairy.
Of Americans who received physical education (PE) in school, a vast majority are active as adults and more than one-third are active to at least a “healthy level,” according to the Physical Activity Council’s (PAC) recently released 2018 Participation Report.
“The value of reading to our kids — for them and us — is reinforced by the growing body of research on the topic. Just last week, a meta-analysis of 19 studies published in the journal Pediatrics found that reading aloud was significantly beneficial to children and their parents.”
Video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. – on par with the volume represented by toys, which is the number one licensed industry at most retailers, according to the U.S. Kids License Report from global information company The NPD Group.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their lives
According to the latest YouGov Omnibus Parents Survey (sent to parents of children aged 6-17), American youth are fast learners when it comes to influencing parental purchases. Most parents (57%) think of their children as successful persuaders, and young children can be just as persuasive as teens.
Concerned about of the burden of student debt, more parents are prioritizing savings this year over last year as the number one way to pay for their children’s college education, says the College Savings Foundation’s eighth annual State of College Savings survey of parents across the country. They are saving more than they did last year; and the two youngest categories, parents ages 21-30 and 31-35, are getting a jump on the high cost of college by saving earlier in their children’s lives.
Ownership of tablets in households with 2 -12 year olds has increased from 50 percent to 59 percent in the past 12 months, according to the Evolution of Play 2014 report from The NPD Group. Among kids ages 2 to 12, usage of tablets has also increased, from 38 percent in 2013 to 48 percent in 2014. Almost half of parents say that their child is playing on a tablet more than they were a year ago, a rate not matched by any other device. While tablet ownership and play are increasing, two-thirds of parents don’t see it taking away from traditional toys.
Parents will likely shop and spend more during the back-to-school season this year than they did last year. New research projects that national retail sales will rise 4.3% in August, and retail foot traffic will increase 0.6%, when compared to the year-ago period. As consumers browse and shop around, retailers should prepare their marketing plans to increase foot traffic and sales.
Parents’ primary motivation in purchasing organic products is health related. Some 55% of parents who buy organic do so because they believe them to be “healthier for me and for my children,” according to the Organic Trade Association. New parents, in particular, are increasingly finding that their newborn serves as the impetus to go organic. They begin to serve it as the child’s first meal and gradually increase their commitment as the child grows.