Tag: parents

Tire Retailers to Target Parents of Young Children With Safety Messages

Safety is a top priority when a new baby arrives in the family, but new research commissioned by Michelin North America, Inc. (Michelin), indicates parents are overlooking a critical safety gap when it comes to hitting the road with their most precious cargo. The overwhelming majority of car-owning parents surveyed say their children’s safety is important to them, but only about a third (37%) claim to have checked their tires to ensure they are safe.

Retailers to Promote Spring Sun Protection for Kids

After winter, everyone is longing for the first warm strokes of the sun. But parents heavily underestimate the risks of spring-sun. According to a study carried out by parent magazine Kinderzeit.org, 90.6% of all parents do not protect children correctly, 80% overestimate the length of time their child can spend in the sun safely.

Restaurants to Promote Convenience to Millennial Parents

“Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets.”

Retailers to Promote Products to Keep Children Away from Household Dangers

“Of the more than two million calls to U.S. poison control centers in 2017, 45% concerned kids 6 and younger, according to the latest data from the American Association of Poison Control Centers (AAPCC).”

Businesses to Promote Flexible Work Schedules to Recruit More Employees

“The new Ipsos survey across 27 countries, conducted in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, highlights how, in order to share responsibility for childcare, men need more support from employers.”

82% of Parents Want Children to Swim by Age 5

In honor of National Water Safety Month, a national survey commissioned by Swimways Corp., a leading pool and outdoor recreational products manufacturer, revealed that more than 4 out of 5 parents understand that learning to swim by age 5 increases a child’s self-confidence. However, 88% of parents were unaware that learning to swim before age 5 can also aid in the development of mathematical skills. In addition, the survey found that only 14% of parents understand that swimming can help develop oral expression, and less than half of those surveyed understood that swimming can boost children’s social skills.

Bone Health Linked to Childhood Calcium Consumption

In honor of May’s National Osteoporosis Awareness Month, The Dairy Alliance (formerly the Southeast United Dairy Industry Association) surveyed more than 1,000 parents in the Southeast to learn about their family’s milk, yogurt and cheese consumption habits to understand the most pervasive myths about dairy.

Sports Instruction Programs Help Kids Follow Path to Active Adulthood

Of Americans who received physical education (PE) in school, a vast majority are active as adults and more than one-third are active to at least a “healthy level,” according to the Physical Activity Council’s (PAC) recently released 2018 Participation Report.

Reading Aloud Linked to Reduced Parental Stress

“The value of reading to our kids — for them and us — is reinforced by the growing body of research on the topic. Just last week, a meta-analysis of 19 studies published in the journal Pediatrics found that reading aloud was significantly beneficial to children and their parents.”

Toys and Technology Drive Licensed Sales for Kids

Video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. – on par with the volume represented by toys, which is the number one licensed industry at most retailers, according to the U.S. Kids License Report from global information company The NPD Group.

41% Plan to Buy Toys – Barbie and Star Wars Top Holiday Lists

After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their lives

Kids Have Sway over Household Purchases

According to the latest YouGov Omnibus Parents Survey (sent to parents of children aged 6-17), American youth are fast learners when it comes to influencing parental purchases. Most parents (57%) think of their children as successful persuaders, and young children can be just as persuasive as teens.

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