Delta Faucet revealed the results of its biannual Homeowner Index survey, which found one in four Americans would spend upwards of $20,000 on their kitchen remodel this season. With an overwhelming majority of homeowners (89%) planning to host a summer gathering, it comes as no surprise that nearly half (46%) of respondents named the kitchen the room they would be most likely to remodel.
Marketers have long used parties to reach consumers who might be interested in purchasing everything from apparel to kitchenware. These days, a variety of consumer products companies are looking to make a big impression on customers who might influence their friends to make a purchase. Instead of relying solely on bloggers or social media, companies are using house parties. One of the country’s most successful tech product marketers – Microsoft – turned to party marketing this year to spread the word about its latest release – Windows 7.