New trends in nail care, dramatic eye looks, and the appeal of limited edition scents significantly bolstered sales in the 2011 U.S. personal care market, according to new research from Kline & Company. Looking ahead, Kline projects skin care and makeup to maintain exceptionally high growth over the next five years. Drivers will include multi-functional products, a gradual shift to more natural-derived products, and an adoption of a more overt environmentally responsible profile.
Tag: personal products
Consumers are eager for innovation when it comes to packaged goods, household and personal products, per a new study from Ipsos Marketing, Consumer Goods.