What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.
Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.
Nine hundred and seventy-seven buyers and sellers across 25 industries agree, this is what you need to become more successful at sales prospecting.
Nearly everything is customizable now-a-days, so why are we acting as if customer service doesn’t have to be any different?
The battle between consumers and the organizations that want to track their private activities and communications continues to rage. In response to complaints about how marketers are storing and using data related to consumer activity, online promoters have come up with a proposed Do Not Track policy. Some online consumers fail to understand the true outcome of this policy. Instead of seeing targeted promotions, an online user who has elected not to be tracked will see generic promotions. Ironically, Janrain research has found that consumers are tired of seeing ad online content that doesn’t interest them.