As different as you’d like to think your product or service is from your competition, there are rarely cases that product alone makes you the obvious choice to prospects. So, what is it your prospects are looking for? What will make you stand out? Here are a few pieces of advice from SellingPower’s Matt Singer.
Tag: personalized pricing
In the age of the smartphone, retailers feel that shoppers are one step ahead of them. With instantly available information, shoppers who are increasingly price sensitive can compare what one retailer is charging for a specific product with what they’d have to shell out if they bought the product online line. To combat this trend, retailers are using a variety of techniques including personalized pricing.