All too often in the corporate world, leaders are the victims of BS. Sometimes, employees feed their managers false information because they are under a deadline, says Lila MacLellan.
You want to put your best people on your next team project. But, one of your engineers doesn’t work well with your marketing manager. What do you do?
If you’re a sales manager, you likely had a career-making BOON. Now, it’s up to you to help your reps score the same kind of deal.
One of the biggest challenges for project managers and leaders is accurately prioritizing the work that matters on a daily basis. In your professional development path, consider how you master tasks each day and if you think what you are doing will get you promoted. You don’t want to fall into the cycle of deeming every other project, “top priority,” do you?
A recent survey revealed just how much pressure chief marketing officers are facing.
Are you making a list of resolutions for the New Year? How about a “Don’t Do” list?
The year is coming to a close, and it’s typically a time for reflection. Closing the book on 2008, a year that saw some major economic turmoil, gives you the perfect opportunity to look back on your agency and to look forward to the coming year.
A recent survey by the Chief Marketing Officer’s Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.
Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?
There are many things to remember when networking: A big smile and eye contact, your elevator (or escalator!) speech, breath mints…the list goes on.