A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Tag: potential doctor switchers
Now that some of the debate has quieted about the Affordable Care Act, consumers are paying attention to what the changes in the healthcare system mean for them. Healthcare shoppers are also expecting service providers to update their delivery methods and this includes more use of technology. A PwC Health Research Institute report finds that traditional service providers must promote features like pricing transparency and longer office hours to stay competitive.