“The meal kit market is quickly evolving from nearly exclusively online and subscription-based, home delivery services to on-demand availability in-store and online. Consumers are trying out the different ways to purchase meal kits, with over a quarter of recent users purchasing kits both in-store, including restaurants, and online, finds The NPD Group. While meal kit marketers and meal kit users are experimenting to find the right fit, there is a large group of consumers, 93 million, who have never tried a meal kit but are interested in giving them a try, which points to a market opportunity, according to NPD’s What’s Next for Meal Kits report.”
Tag: prepared meals
This September marks the fourth annual National Family Meals Month which the Food Marketing Institute (FMI) Foundation launched to encourage Americans to strive for just one more family meal per week at home. Over this short period of time, the movement has grown to include approximately 200 partners (food retailers, manufacturers and community organizations) and an annual tracking study by The Nielsen Company shows that the drive is having a significant impact. According to Nielsen, among those who saw the campaign, 84% took action such as eating together more as a family and cooking more meals at home.