Don’t let fake facts ruin your presentation. There’s a lot of advice out there on how to best present, from old-school rules to newer tips and tricks.
Ho-hum demos, capabilities presentations, proposals and dog-and-pony shows don’t make the sale. B2B buyers aren’t buying because they aren’t getting value during these one-sided sales presentations where the seller does all or most of the talking.
Technology has made it possible for salespeople to conduct meetings with someone in an entirely different part of the world. Virtual sales meetings are increasingly common, and reps are adjusting to the new normal of remotely connecting with prospects.
You can’t count on getting in front of every prospect. But when you are granted the huge favor of face time, don’t waste it.
Presentations all have the same goal: Get information you possess in to the brain of an audience. While it sounds simple enough, transferring that information effectively just isn’t that easy.
The prospect won’t buy if he/she lacks confidence in you or your product. Obviously the faster you establish confidence in the selling process, the easier it will be to get to the next phase of the sale.
People are always looking for advice on how to give the perfect presentation. They worry about whether or not to use visual aids, how many slides (if any!) to include, or if storytelling is more effective than instructional style.
Did you set a goal to do more public speaking in 2018? Is your job forcing you into more presentations than you’re comfortable doing? Is your lack of speaking to groups standing in the way of a promotion or your prospects for moving up the ladder? The thing about a fear of public speaking is that everyone has it! Yes, it’s true. Just hear me out!
How much of your presentation is “standard?” Whether you sell a product or service, whether it’s simple or sophisticated, how much (what percentage) of your presentation is the way you usually present it?